Inspired by the spirit of iconic winter adventures atop mountain tops and thereafter après ski, Alo embarks into Holiday 2022 with the Aspen Collection. A true marriage of authentic winter performance wear and luxury prêt-à-porter, this 17-piece collection transitions from snow-covered peaks to frozen city streets with forward design at the forefront. Featuring the finest vegan leather, decadent head-to-toe cashmere, and dramatic floor-length styles, this capsule sets the tone for winter fashion.
Aspen has been long-adored as the pinnacle of winter escapades — powder-perfect conditions for the most avid of skiers along with world-class resorts and experiences for those craving the same lavish getaways that lures celebrities and professional athletes every season. This world-famous Rocky Mountain gem has defined the landscape of winter fashion both in terms of performance and contemporary trends making the rightful (and inaugural) guiding influence for this collection.
As the official wellness partners of N.Y.F.W. The Shows, we’re thrilled to debut a first look at this exclusive collection with a formal presentation hosted at Spring Studios, the home of New York Fashion Week. While the first of the collection’s three drops will take place later in the season, Fashion Week attendees will have the opportunity to “try on” the Aspen Collection styles ahead of launch via Augmented Reality mirrors.
“Alo exists at the intersection of fashion and wellness, so we see showing our Aspen Collection at N.Y.F.W. as the perfect venue to host our high-end line that is both studio-to-street with luxury design and fabrication,”
Danny Harris Co C.E.O. & Co-Founder of Alo Yoga
INSIDE THE ASPEN COLLECTION
While winter season trends are guided by the cherished return of snow sports and mountaineering, contemporary styles also draw inspiration from nostalgic evenings spent fireside enjoying company and made comfortable (and stylish) by the accompaniment of premium layers — something no winter wardrobe is complete without.
For this reason, Alo has developed three iterations of the Aspen Collection, providing ultra-forward options for every moment throughout the season: Cashmere, Mountain Peak, and Après Ski. Each capsule of the larger collection has been crafted with premium fabrications and the utmost attention to detail — 100%, 3-ply cashmere styles for wintery days spent shopping the luxury boutiques of downtown Aspen, elevated ski suits equipped with waterproof ski gaiters to earn you your best black diamond run and outfit to date, and dramatic balaclava hoods for snow-meets-runway streetwear that stands out in any social setting.
From the technical details of snow-sport-ready styles to the high fashion integrity of off-the-slope designs, the Aspen Collection provides a holistic approach to all of your winter wardrobe needs. Each of these three capsules will receive its own separate launch so be sure to sign up on the Aspen Collection page to be the first to hear of each new debut.
PAVING THE WAY FOR NFTS IN FASHION
The Aspen Collection also marks the debut of Alo’s first NFT (non-fungible token) in the form of a Digital Certificate of Authenticity. With luxury brands beginning to enter the world of Web3 and blockchain technology, the launch of our Aspen Collection made for a serendipitous moment for Alo to make our unique mark.
Every customer who purchases from the limited-edition collection from October 2022 through December 2022 will have the opportunity to claim (via a digital wallet) an Alo-exclusive NFT, which ultimately provides a digital asset that is recorded and secured on a blockchain — in other words, this NFT is an immutable certificate that verifies rarity, authenticity, and ownership. In addition to owning this unique NFT, customers will also unlock a collection of VIP offerings, including your own private client manager to personally walk you through the intricacies and stylistic opportunities within the Aspen Collection along with access to future Alo Houses and Alo Wellness Clubs.
After purchasing your Aspen Collection item online or within participating stores (Beverly Hills, SoHo, and Aspen) and holding it through the return window, customers will receive an email on details for claiming their NFT within a finite period of time, using a digital wallet. Alo has partnered with MoonPay to make the process of setting up a digital wallet and claiming your digital certificate seamless and secure. Claiming this added utility ensures the authenticity of the Aspen Collection and provides NFT holders with exclusive rights and access to Alo events.
To view the full collection ahead of launch, get a behind-the-scenes look at our N.Y.F.W. presentation, and stay up to date on all NFT happenings, visit the Aspen Collection page.
