We might be stating the obvious here, but over the last few seasons, we’ve watched velour make a comeback so epic that we just had to add it to Alo’s signature fabric line up. Our go-to lounge faves like Alolux and Micro Waffle officially have some serious competition.
Why velour? Well, because it’s one of the softest textures ever made and truly looks as good as it feels. Feeling the Y2K nostalgia of those sweatsuits? Us, too! We took on the challenge to make velour softer, more luxe and better in every way possible for you to enjoy right now. When trendsetters like Kendall and Gigi are tapping into the velour renaissance, you know this moment isn’t one to be missed.
Whether you’re in the mood to kick it with your phone on DND or want to take a little bit of luxury wherever you go, velour’s got that allure. Keep reading for everything you need to know about our signature fabric & these stunning, must-have velour essentials.
WHY 🖤 WE VELOUR
THE FEEL
Perfectly plush — your post-workout look deserves this easy-to-wear, next-level snuggly fabric
Velvety-soft — unbelievably yummy softness — just consider it your personal slice of cozy heaven anytime and anywhere that you need it
THE TECH
Warm, yet breathable — just the right balance of warm and breathable for layering head-to-toe velour with other cozy fabrics in your wardrobe
Relaxed & cozy — elevated enough to wear out and chill enough to wear for staying in, giving you the best of both worlds every time you get dressed
THE LOOK
Iconic & vibey — Kim & Paris once made it iconic and unforgettable, and you’re going to make it look fresh and updated in colors like Steel Blue, Dusty Pink, and Hot Cocoa
Sweet matte finish — it’s that unmistakable, vintage matte finish you’ll want to be seen in; complete the look with a pair of oversized sunglasses & cool sneakers
WHERE WE WEAR VELOUR
LOUNGING
It just doesn’t get any better than velour when your need a little R&R. Picture it now: you melt into the couch after a long day, queue up your favorite movie, and slip on a velvety-soft matching set that feels cozier than a blanket. Just peep these ahh-mazing reviews if you still need a little more convincing.
GENTLE FLOWS
Keep it easy like Sunday mornings and reach for this super-soft fabric for easy stretches and gentle flows. Breathable knit construction keeps you cool for yoga nidra and super-slow yin flows.
GOING OUT
This vintage fabric is guaranteed to turn any street-ready look up a notch. Plush and versatile velour effortlessly serves a vibe while keeping you comfortably warm whether you’re headed out for an iced matcha with friends or hitting the mall for some retail therapy on your next day off.
VELOUR PIECES WE 🖤
Velour Baller Hoodie — let’s be real, this hoodie feels like you’re wearing a hug! It’s plush and perfect for chilling wherever you happen to be and wherever you’re headed
Velour Choice Polo — it’s the classic button-up collar and fitted silhouette that make us want to buy this cozy short sleeve in every single color
Velour High-Waist Glimmer Wide Leg Pant — so soft and sweet for lounging at home, or wear it out and show off this on-trend wide leg silhouette
Velour Ribbed Gold Rush Puffer — a velvety, vibey & ultra-comfy puffer jacket for a head-to-toe statement street look
HOW WE’RE PAIRING VELOUR
Velour Glimmer Full Zip Hoodie + Velour Baller Pant = the cool retro look you’ll literally never stop wearing for warmups and wind downs
Velour Choice Polo + Velour Flare = a luxe matching set for lounging, post-practice plans, or a casual photo shoot at an orange grove to rack up those likes
Velour Glimmer Scoop Neck Bra + Velour High-Waist Glimmer Wide Leg Pant = keep it mellow in this set for morning mediations or gentle yoga flows
So, we’ve made our case for why velour is an absolute necessity & year-round staple for your wardrobe. Now? It's time for you to make a move — shop the collection and make this dreamy fabric yours.
Visit the full blog for a rundown on all our epic signature fabrics and be sure to tag @Alo in all your velour-inspired looks.
