The head-to-toe sequins looks from Harry Styles and Shania Twain really proved that festival fashion 2022 is one for the books.
Whether you were thriving during Doja Cat’s set, bumping shoulders with Asia Monet at the Alo x Interscope party, or sampling some of the surprisingly delightful eats the desert had to offer, festival goers could be found abandoning all fashion rules and regulations and instead letting their sense of self shine — no fashion faux pas to be had here.
The vibe this year has been desert-y, cowboy-y, layer-y and confident, and we are here for it.
From multi-faceted bandana scarves tied up as tops, cover ups, headbands, and everything in between to the ultimate pair of trousers that became the staple of the season, Alo made a mark during their first year in the desert.
Newsflash: festival-going is a sport. If you haven’t checked your steps from last weekend, we guarantee you it’s PR-breaking. Running between stages, finding time for a quick sip of water before braving the crowds for Anitta, and sweating more than is typical of a hot yoga class, Alo’s performance-approved styles came in handy.
Officially tacking “to-desert” on the end of our “studio-to-street” mantra, this festival collection is quickly becoming the go-to for all future music-filled arenas.
To keep things fresh, we just dropped a few new styles that are sure to deliver fashion and function for all of your future festival endeavors & we’re sharing all the deets below.
NEW FESTIVAL SHOW-STOPPERS
Mesh Haute Summer Long Sleeve + Mesh High-Waist Summer Capri – the peek-a-boo swimsuit moment is so hot for right now & we’ve just delivered the quintessential two-part cover-up that keeps it easy, breezy, and very on-trend
Alosoft Suns Out Onesie – a new essential for your usual lineup, this onesie serves up the biker length you love, the v-neck cut perfect for a bandana moment, and a hug-me-in comfort that will be oh-so appreciated from 1pm opener to 10pm closer
Lasting Lip Balm + Restorative Hand Cream – on-the-go glow, these two power players ensure that the elements don’t stand a chance with nourishing botanicals and antioxidant-packed amla for a little extra moisture when you need it most
Be sure to check out our entire festival collection built to handle hot days, dance-your-heart-out nights, and frolicking through open-air, music-filled landscpaes! Tag @Alo in all of your pairings and layerings, and we’ll see you at Main Stage!
