Festival season is here! Which means you have a date with the CA desert, the TN farm, the AL shores, and every music-filled setting in between for which you need outfitting.
Now we know this is no small undertaking. Selecting your prized festival fit is something that typically requires a creative brief, a formal PowerPoint deck, and a final sign-off from your besties. All 3 looks need to give trendy yet effortless yet playful yet comfy (because long days dancing in the dust, along the shores, and through the grass demand it).
As our Alo Fam geared up to take to on all music-honoring soirees, we realized that when it comes to forward-fashion styles built to handle the 15,000-step days spent running between main stage the water station and rave-filled tents, Alo could deliver.
No fast-fashion styles that outdate themselves as soon as Harry Styles walks off stage. No sweat stains and dust-damaged pieces that last for day 1 and day 1 alone.
Alo just opened our very first festival shop with a collection of premium items that check all of the boxes on your aforementioned outfit deck. From brand new styles that are first-of-their-kind for Alo, to onesies and bodysuits that will be your festival secret weapon, to iconic mesh looks that breathe and stretch while you scream the lyrics from atop your best friend’s shoulders — Alo is dropping new festival-worthy styles from now until the end of the season (and beyond!).
Consider this your backstage pass for the epic headliners (new eye-catching styles), the not-to-miss openers (the essentials), and the up-and-coming newbies (accessories).
FESTIVAL FAVORITES
We decided to open the show with a bang. While we highly suggest checking back in each week to see all of the new additions to our festival shop, we also recommend snagging the below before sellout. Here’s a few of our festival faves from Alo’s first lineup...
Bandana Scarf – the crown jewel of festival outfitting is a bandana so Alo came to play in a big way — wrap up your look with a multi-way silk scarf that levels up a classic
Undeniable Bucket Hat – you already know it’s a basic rule of festival fashion to work in a hat for at least one day of the celebration – consider it done: the quintessential bucket hat that you've been looking for
Mesh Haute Girl Summer Dress – buttery-soft & breezy – name two things you want more while frolicking between stages – pair with a Hot Shot Bodysuit for an action-ready statement that’s vintage Alo and haute for the moment
The festival season is long and loved, so we’re continuing to drop new styles all along the way. Get ready for spicy new colors and prints and festive styling moments that will become your new center-stage go-tos. Be sure to tag @Alo in all of your festival looks & we can’t wait to sing, dance, and style the season away with you!
